how market information is interpreted, using qualitative and quantitative forecasting methods, and understood by decision makers in the organisation; the process; capture information e.g Porter's 5 forces, brainstorm current & future developments, categorise events by level of probability e.g. Utopia, likely-desirable; Dreams, unlikely-desirable; Danger, likely-undesirable; Future risks, unlikely-undesirable; Things to watch medium likelihood-neutral effect. Involve all and plan.
MARKET SENSING
Meaning of MARKET SENSING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012