marketing in organisations such as charities, mutual societies and associations, government departments, public sector that exist for reasons other than making a profit and could be said to pursue different objective functions from those in conventional theories of the firm.
MARKETING; NOT-FOR-PROFIT
Meaning of MARKETING; NOT-FOR-PROFIT in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012