STRATEGIC BUSINESS UNIT (SBU)


Meaning of STRATEGIC BUSINESS UNIT (SBU) in English

any product, group of products, categories of products, departments, divisions that might be seen as a profit centre. The SBU can be analysed using the BCG matrix, the PLC etc.(see Portfolio Management).

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .