a series of pictures are shown to respondents who are then asked to fill in empty picture frames at the end, thus finishing the story or incident. A form of qualitative research that aims to get behind immediate consciousness.
THEMATIC APPERCEPTION TEST (TAT)
Meaning of THEMATIC APPERCEPTION TEST (TAT) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012