NINETEEN NINETY-TWO

noun Usually written 1992 (Business World) (Politics) The date for the completion of a single market in the EC, often used allusively to refer to the single market itself or to one or more of the characteristics of the European economy that would result from it. Etymology: The year in which the changes were to be implemented fully; actually, the single market was not to be complete until the end of the year, so 1993 would be the first year in which its full effects would be felt. History and Usage: For history, see single market. 1992 was the focus of the British Department of Trade and Industry's advertising campaign to prepare businesses and individuals for the single market, and thus became a term with more currency than single market itself. With 1992 just around the corner, Eisner and the rest of his 'Yo-team-let's-go' management will be eagerly looking to Disneyize Europe and then the rest of the world. Broadcast 18 Aug. 1989, p. 10 Over the past five years there has been a new renaissance, as Eurosclerosis was replaced by the excitement of the 1992 programme. European 11-13 May 1990, p. 23 As 1992 looms closer and cross-border deals become increasingly important, we do have an ace up our sleeve: a knowledgeable European network. World Outside: Career Guide 1990, p. 94