MASS MERCHANDISER


Meaning of MASS MERCHANDISER in English

— mass merchandising .

a retailer or retail store that seeks to sell large quantities of goods quickly through such means as discounting, customer self-service, or unadorned display and packaging, as in a warehouse.

[ 1955-60 ]

Random House Webster's Unabridged English dictionary.      Полный английский словарь Вебстер - Random House .