PUFF UP

а. подниматься клубами (о дыме и т. п.); Smoke puffed up from the forest fire. б. распухать, вздуваться; His face was all puffed up. в. собир. перехваливать; I think the newspapers have puffed up her performance; she wasn't all that good. г. собир. важничать, кичиться, чваниться; The new girl seems rather puffed up, as if she thinks she's too important to talk to anybody.