рекл. средства печатной рекламы (напр., газеты) See: advertising media alternative media direct media display media in-home media marketing media media agency media analysis media buy media category media choice media planning media coverage media director media effectiveness media flighting media image media information media habit media kit mass media media flighting media mix media option media plan media program media research media strategy
PUBLISHED MEDIA
Англо-русский перевод PUBLISHED MEDIA
Экономическая школа. New English-Russian explanatory dictionary of marketing and trade. Новый Англо-Русский толковый словарь по маркетингу и торговле . 2005