IN THE RED


Meaning of IN THE RED in English

adv. or adj. phr. , informal In an unprofitable way; so as to lose money. A large number of American radio stations operate in the red. A rich man who has a farm or ranch often runs it in the red, but makes his money with his factory or business.

Antonym: IN THE BLACK. (From the fact that people who keep business records usually write in red ink how much money they lose and in black ink how much money they gain.)

American idioms English vocabulary.      Английский словарь американских идиом.