NISSAN MOTOR CO., LTD.

Japanese Nissan Jidosha Kk, Japanese industrial corporation that manufactures automobiles, trucks, and buses under the names Nissan and Datsun. The company also designs and manufactures such products as communications satellites, pleasure boats, and machinery. Headquarters are in Tokyo. The company originated in two earlier companiesKwaishinsha Co. (founded in 1911 to produce Dat cars) and Jitsuyo Jidosha Co. (founded in 1919)which merged in 1925 to form Dat Jidosha Seizo Co. In 1933 the assets of this company were taken over by new investors, who established the Jidosha Seizo Co., Ltd., giving it its present name the following year. The new company was engaged in the production and sale of vehicles and parts under a new name, Datsun. During the war years (from 1938) the company converted entirely to production of trucks and military vehicles. In 1945 the Allied occupation forces seized the main Nissan plants; though allowing production of Nissan and Datsun vehicles to resume at one plant, they did not restore all other facilities to Nissan until 1955. Thereafter, especially during the 1960s, when Nissan entered the world market, production and sales grew phenomenally. The company is engaged in joint ventures abroad, and Nissan has established assembly plants in several foreign countries, including Australia, Peru, Mexico, the United States, and Germany.