SIDEBAR - ROCK CRITICISM

by Simon C.W. Reynolds Rock criticism was born at that moment in the mid-1960s when rock and roll ceased to be mere dance music for teenagers and acquired a sense of itself as art. In the wake of Bob Dylan, bands such as the Beatles and the Byrds began to write lyrics susceptible to exegesis. Founded in 1966 by editor Paul Williams, Crawdaddy! was the first magazine devoted to the notion of rock as the crucial aesthetic medium through which the emergent counterculture articulated its dreams and aspirations. A year later a 21-year-old entrepreneur, Jann Wenner, started Rolling Stone in the hippie capital, San Francisco, California. Both magazines treated rock singers such as Jim Morrison and John Lennon as seers and sages with an oracular power to capture the zeitgeist in their songwriting. By the early 1970s Rolling Stone had evolved into a major cultural journal whose must-read reputation stemmed as much from the impressive investigative reportage of writers such as Tom Wolfe and Hunter S. Thompson as from the musings of rock critic luminaries such as Greil Marcus and Dave Marsh. But by the decade's end, with the idealism and momentum of the late 1960s dissipated and the magazine relocated to New York City, Rolling Stone had shifted its emphasis away from music toward movies, television, and celebrity culture. Some argue that Rolling Stone had began to lose touch with rock's vital pulse as early as 1971, when the magazine put its weight behind folk rock singer-songwriters such as Carly Simon, Jackson Browne, and Joni Mitchell and largely ignored the heavy rock acts then filling arenas across America. The resulting vacuum of sympathetic coverage of hard, electric-guitar-based music was occupied by Creem, whose most famous writer, Lester Bangs, had been fired from Rolling Stone after panning one of Wenner's favourite bands. In raging, humorous polemics like James Taylor Marked for Death, Bangs savaged the artistic pretensions and virtuosic self-indulgence of the hippie aristocracy and formulated a countervision of rock as a raw, spontaneous blurt of emotion untrammeled by taste or skill. Bangs's creed was a crucial source for the iconoclastic ideology of punk rock, whose musical forebearsthe Stooges and the Velvet Undergroundwere all heroes to Bangs. The British music press followed a trajectory similar to that of its U.S. counterpart. The British equivalent of Rolling Stone was Melody Maker. Founded as a jazz paper in the 1920s, it had by the late '60s become the earnest organ of progressive rock and British hippie culture. Like Rolling Stone, Melody Maker was flummoxed by the emergence of punk rock in 1976 and lost ground to its younger, more irreverent rivals New Musical Express and Sounds, both of which recruited hip young gunslingers (Julie Burchill, Tony Parsons, Jon Savage, Jane Suck) to cover the new music. From 1979 to 1982, during the postpunk era, the British weekly music magazines reached a peak of readership, influence, and creativity, thanks to the ultraopinionated exuberance and intelligence of writers such as Ian Penman, Paul Morley, and Barney Hoskyns. Along with fashionable postmodern influences such as Roland Barthes and Michel Foucault, these journalists also drew upon a British tradition of renegade pop writing, whose avatar was Nik Cohn. Writing in the mid-1960s, Cohn trumpeted Superpop, the noise machine, and the image, hype and beautiful flash of rock 'n' roll music, celebrating the grandiose artifice of producer Phil Spector and the delinquency of the early Rolling Stones and the Who against the arty conceits of the post-Sgt. Pepper's hippies. In the mid-1980s the British weekly music presspopularly known as the inkiesfaced a sales slump; its role was largely usurped by glossy style magazines such as The Face and iD and by magazines such as Smash Hits that were aimed at teenage pop fans. By the decade's end the music press began to recover, with Melody Maker seizing the NME's hyperintellectual mantle and dedicating itself to discovering new, underground bands. In the 1990s both papers rode a series of alternative rock trendsManchester rock-dance crossover, grunge, Britpop bands such as Oasis and Blurbut increasingly lost ground to the new music magazines such as Q, Mojo, and Select. These glossy monthlies took a markedly different approach to rock journalism, replacing confrontational interviews and expansive think pieces with star profiles and short, consumer-oriented record reviews. British readers who craved writing with reach and edge were forced to look to specialist magazines such as the jazz-turned-electronic-music journal The Wire, the dance culture-based Mixmag, Germany's Spex, or American magazines such as Spin (founded in 1985 as a younger, hipper rival to Rolling Stone) and The Village Voice. With mainstream music magazines on both sides of the Atlantic increasingly subordinated to the record industry's marketing campaigns, the 1980s and '90s gave rise to the proliferation of fanzine culture. British zines such as The Legend, Vague, Monitor, Ablaze!, and The Lizard and their American counterparts such as Forced Exposure, Chemical Imbalance, and Your Flesh preserved both the punk amateur ethos and the self-indulgent, heroically pretentious spirit of old-style rock journalism. Another realm that did not take a consumer-oriented approach was academia, where the traditions of subcultural semiotics and youth-leisure sociology (pioneered respectively by Dick Hebdige and Simon Frith) spawned a myriad of Ph.D.'s. Published as paperbacks, their sometimes provocative but generally detached and dispassionate works added further bulk to a rock book market saturated with biographies, genre- and scene-based histories, and essay collections. Thirty years after rock criticism's birth in the mid-1960s, it could be argued that every conceivable angle on the genre has been covered. Yet despite the near-proverbial status of the cautionary remark Writing about music is like dancing about architecturegenerally attributed to Thelonious Monkthe compulsion to pin down the magic of rock showed no sign of abating. A contributor to The Village Voice, Spin, and Melody Maker, Simon Reynolds is the author of Generation Ecstasy: Into the World of Techno and Rave Culture and Blissed Out: The Raptures of Rock and the coauthor of The Sex Revolts: Gender, Rebellion & Rock 'n' Roll.