RHETORIC

[noun] [U] - speech or writing which is intended to be effective and persuasive, or (specialized) the study of the ways of using language effectivelyI was swayed by her rhetoric into donating all my savings to the charity.How far the president will be able to translate his campaign rhetoric into action remains to be seen.(specialized) He is a professor of rhetoric at the University of Naples.(disapproving) Rhetoric is also clever and persuasive language which is not sincere or has no real meaning.The politician's speech was full of empty (= meaningless) rhetoric.