transcription, транскрипция: [ ˈretərɪk ]
n. 1 the art of effective or persuasive speaking or writing. 2 language designed to persuade or impress (often with an implication of insincerity or exaggeration etc.). [ME f. OF rethorique f. L rhetorica, -ice f. Gk rhetorike (tekhne) (art) of rhetoric (as RHETOR)]