1.
If you refer to speech or writing as ~, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest.
What is required is immediate action, not ~...
N-UNCOUNT disapproval
2.
Rhetoric is the skill or art of using language effectively. (FORMAL)
...the noble institutions of political life, such as political ~, public office and public service.
N-UNCOUNT