LOSS LEADER


Meaning of LOSS LEADER in English

also loss-leader

( loss leaders)

A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. ( BUSINESS )

N-COUNT

Collins COBUILD Advanced Learner's English Dictionary.      Английский словарь Коллинз COBUILD для изучающих язык на продвинутом уровне.