LOSS LEADER


Meaning of LOSS LEADER in English

also loss-leader

(~s)

A ~ is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. (BUSINESS)

N-COUNT

Collins COBUILD.      Толковый словарь английского языка для изучающих язык Коллинз COBUILD (международная база данных языков Бирмингемского университета) .