LOSS LEADER


Meaning of LOSS LEADER in English

— loss-leading , adj.

a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store. Cf. leader (def. 4).

[ 1920-25 ]

Random House Webster's Unabridged English dictionary.      Полный английский словарь Вебстер - Random House .