Meaning of BRAND NAME in English

BRAND NAME

noun Date: 1922 an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark, one having a well-known and usually highly regarded or marketable name

Merriam Webster. Explanatory English dictionary Merriam Webster.      Толковый словарь английского языка Мерриам-Уэбстер.