Meaning of BRAND NAME in English

BRAND NAME

Function: noun

Date: 1922

1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2 : one having a well-known and usually highly regarded or marketable name

Merriam Webster Collegiate English Dictionary.      Merriam Webster - Энциклопедический словарь английского языка.