I.
noun
ADJECTIVE
▪ big , huge , major , massive
▪ lengthy , long , long-running , ongoing , sustained ( esp. BrE )
▪ effective , successful
▪ unsuccessful
▪ aggressive , determined , intensive , strong , vigorous
▪ bitter , fierce , vicious
▪ concerted , orchestrated
▪
a carefully orchestrated ~ against striking workers
▪ joint
▪ official , public
▪ international , local , national , nationwide , worldwide
▪ one-man ( esp. BrE ), one-woman ( esp. BrE ), personal
▪
She has fought a one-woman ~ for ten years about the lack of childcare provision in the town.
▪ grass-roots
▪
They began a grass-roots ~ to encourage people to shop locally.
▪ congressional ( AmE ), election , electoral , gubernatorial ( AmE ), leadership ( esp. BrE ), political , presidential , primary ( AmE ), re-election , referendum ( esp. BrE )
▪ Conservative , Democratic , Labour , Republican , etc.
▪ ad ( informal ), advertising , branding ( esp. AmE ), marketing , promotional , sales
▪ PR , propaganda , publicity , public relations
▪ media , poster , press ( esp. BrE ), print ( esp. AmE ), television , TV
▪ anti-corruption , anti-drug , anti-smoking , etc.
▪ protest
▪ awareness
▪
a health awareness ~ to promote a healthy lifestyle
▪ lobbying
▪ fund-raising
▪ letter-writing
▪
Local people started a petition and letter-writing ~ to keep the hospital open.
▪ literacy
▪ recruitment
▪ air , bombing , guerrilla , military
▪
the terrorists' bombing ~
▪ hate , terror , terrorist
▪ dirty tricks ( esp. BrE ), disinformation , smear , whispering
▪
Her political opponents ran a whispering ~ against her.
VERB + CAMPAIGN
▪ begin , initiate , launch , mount , start , unveil
▪
The company launched a huge advertising ~.
▪ conduct , execute , fight , run , undertake , wage
▪
People have criticized the way in which she conducted her election ~.
▪ coordinate , manage , orchestrate , organize , plan
▪ lead , spearhead
▪
She led a successful ~ against the closure of the library.
▪ create , design
▪
We designed an Internet marketing ~.
▪ join , support , take part in
▪ finance , fund , sponsor
▪
The anti-fur organization financed an ad ~ featuring celebrities.
▪ intensify , step up
▪
The government has intensified the military ~ against the rebels.
CAMPAIGN + VERB
▪ begin , get underway , start
▪
The general election ~ gets underway today.
▪ unfold
▪ be aimed at sb/sth , focus on sb/sth , target sb/sth
▪
a concerted ~ aimed at educating young people about the dangers of drugs
▪ aim to do sth , be designed to do sth
▪
The ~ aims to inform the public of the dangers of this disease.
▪ call for sth , demand sth
▪ feature sb/sth
▪
The ~ featured athletes talking about healthy lifestyles.
▪ advertise sth , tout sth ( esp. AmE )
▪ fail , succeed
▪
The ~ failed to achieve its objectives.
CAMPAIGN + NOUN
▪ aide ( esp. AmE ), manager , staffer ( esp. AmE ), strategist , team
▪ strategy
▪ headquarters
▪
A news conference was held at the party's ~ headquarters.
▪ issue
▪
Education has become an important ~ issue.
▪ promise
▪
The President kept his ~ promises.
▪ slogan
▪ ad , commercial (both esp. AmE )
▪
A Republican ~ ad alleged he was soft on crime.
▪ contributions , donations , finance , financing
▪
regulations governing political ~ financing
▪ contributor ( esp. AmE )
▪ trail
▪
election candidates on the ~ trail( = going around the country campaigning )
PREPOSITION
▪ during a/the ~
▪
They met regularly during the ~.
▪ ~ against
▪
a fierce ~ against hunting
▪ ~ by
▪
the political ~ by the Republicans
▪ ~ for
▪
the ~ for racial equality
PHRASES
▪ a ~ of disobedience, misinformation, vilification, etc.
▪
A ~ of intimidation was waged against people trying to vote.
▪ a plan of ~ ( esp. BrE )
▪
After sliding in the opinion polls, the party had to rethink its plan of ~.
II.
verb
ADVERB
▪ actively , aggressively , hard , heavily ( esp. AmE ), strongly ( esp. BrE ), tirelessly , vigorously
▪
We will ~ hard for an end to the ivory trade.
▪ effectively , successfully
▪
Local people have successfully ~ed against the building.
▪ openly , publicly
PREPOSITION
▪ against
▪
Local communities are ~ing against the dumping of toxic waste.
▪ for
▪
We have ~ed for better conditions.
▪ on
▪
The group ~s on a range of environmental issues.
▪ on behalf of
▪
We ~ on behalf of consumers.