( especially BrE ) used to say that a situation is not acceptable and should be changed or improved :
This is the third time you've been late this week; it simply won't do.
( especially BrE ) used to say that a situation is not acceptable and should be changed or improved :
This is the third time you've been late this week; it simply won't do.
Oxford Advanced Learner's English Dictionary. Оксфордский английский словарь для изучающик язык на продвинутом уровне. 2005