the process by which customer groups accepted/buy new ideas/products; it begins with; innovators 2.5%, early adopters 13%, early majority 34%, late majority 34%, and ends with laggards 16%; a different marketing approach must be taken with each (see innovation adoption);
ADOPTER CATEGORIES
Meaning of ADOPTER CATEGORIES in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012