all distribution channel members cooperatively working together (P&G and Tesco) to make cost savings that will benefit the end consumer (see RMD, retail marketing link). It is built on the belief that upstream activities must produce greater value; it includes; EDI, TQM, Cross-docking, ABC, Category management, Efficient replenishment and more.
EFFICIENT CONSUMER RESPONSE (ECR)
Meaning of EFFICIENT CONSUMER RESPONSE (ECR) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012