an electronic radio chip woven, printed or attached to product in some way for both security reasons and to offer more information e.g. automatically triggering a video in the changing room showing different colours and styles of the chosen article.
ELECTRONIC FREQUENCY IDENTIFICATION TAG
Meaning of ELECTRONIC FREQUENCY IDENTIFICATION TAG in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012