a pricing strategy that rejects price fluctuations and sales promotions for (supposedly) guaranteeing continously keeping prices below the competition.
EVERY-DAY-LOW-PRICES (EDLP)
Meaning of EVERY-DAY-LOW-PRICES (EDLP) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012