a favourable mention or a picture of a product in the non-advertising portion of a media presentation. Examples of plugs are a Kellogg's box visible on a breakfast table in a film, a character in a TV movie drinking a Coca-Cola, or James Bond driving a BMW (see product placement).
PLUG
Meaning of PLUG in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012