the first point of access on the World Wide Web, usually the site associated with the Home (default) button on the user's browser. As the Web has become not only more complex and harder to navigate, it has also turned into a commercial battleground, whoever controls the portal sites can gain substantial financial advantage from advertising and other services (see honeypot).
PORTAL SITE
Meaning of PORTAL SITE in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012