the different stages through which a product develops over time. It covers development, growth, maturity and decline. The stage a product has reached in its life cycle will affect, competition, sales, cost and profits and the marketing mix decisions which should be taken.
PRODUCT LIFE CYCLE (PLC)
Meaning of PRODUCT LIFE CYCLE (PLC) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012