a measurement scale that gathers opinions about an object on a number of dimensions and the data can be collated to produce a combined rating. The dimensions used can come from secondary sources and/or qualitative research. The intended use of the resulting data will also determine which dimensions are included in the scale.
RESEARCH MULTI-ITEM SCALE
Meaning of RESEARCH MULTI-ITEM SCALE in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012