the costs that a customer will incur if he/she switches from the current provider of a product or service to another provider. Some sellers try to make these costs as high as possible, so that once they have locked in a customer it will be difficult for that customer to leave.
SWITCHING COSTS
Meaning of SWITCHING COSTS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012