радио , тлв. естественная пауза
What was meant by the term "natural break" was a break which would have occurred even had there been no advertisement: for example, in the interval between the acts of a play, or at half-time in football matches. — Под термином "естественная пауза" подразумевалась пауза в передаче, не связанная с рекламой: например, антракт между действиями пьесы или перерыв в футбольном матче.