DOWNMARKET

[adjective], [adverb] - relating to or directed at people in the lower social classes, or (of goods and services) low in quality and priceOnce out of prison, he sold his sensational life story to a downmarket tabloid newspaper.It was clear that the shop had moved distinctly downmarket, with very little fresh food on display and the cashiers accepting cash only.Compare up-market at up- (COMBINING FORM).