adv. 25B6; adjective (Brit.) CHEAP, cheap and nasty, inferior; low-class, lowbrow, unsophisticated, rough, insalubrious; informal tacky, rubbishy, dumbed down.
DOWNMARKET
Meaning of DOWNMARKET in English
Concise Oxford thesaurus English vocabulary. Краткий оксфордский словарь английского языка тезаурус. 2012