/ ˌdaʊnˈmɑːkɪt; NAmE -ˈmɑːrkɪt/ ( BrE ) ( NAmE down·scale ) adjective
( disapproving ) cheap and of poor quality :
The company wants to break away from its downmarket image.
OPP upmarket
► down·mark·et adverb :
To get more viewers the TV station was forced to go downmarket .