I. adjective
COLLOCATIONS FROM OTHER ENTRIES
a downmarket image British English , a downscale image American English (= cheap and not good quality )
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The store has struggled to break away from its downmarket image.
EXAMPLES FROM CORPUS
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Everything that the east village - the downmarket part of the Voice's patch - wasn't.
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Samsung has been trying to discard its somewhat downmarket image for some time.
II. adverb
EXAMPLES FROM CORPUS
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The Opera House specialised in drama for nine years - and then went downmarket .