I. down ‧ mar ‧ ket 1 /ˌdaʊnˈmɑːkət◂, ˌdaʊnˈmɑːkɪt◂ $ -ɑːr-/ BrE AmE adjective British English
downmarket goods or services are cheap and not of very good quality SYN downscale American English OPP upmarket :
downmarket tabloid newspapers
The company wanted to break away from its traditional, downmarket image.
II. downmarket 2 BrE AmE adverb British English
1 . go/move downmarket to start buying or selling cheaper goods or services
2 . take something downmarket to change a product or service so that it is cheaper and more popular – used to show disapproval:
He was accused of taking the radio station downmarket in order to compete with commercial stations.