n. Function: noun
a word or phrase that catches the eye or ear and is repeated so often that it becomes representative of a political party, school of thought, or point of view FF1C; ``new deal'' became the catchword of supporters and critics of Franklin Roosevelt FF1E;
Synonyms: byword, catchphrase, phrase, shibboleth, slogan, watchword; compare BATTLE CRY
Related Words: household word; maxim, motto