n. 1 a word or phrase in common (often temporary) use; a topical slogan. 2 a word so placed as to draw attention. 3 Theatr. an actor's cue. 4 Printing the first word of a page given at the foot of the previous one.
CATCHWORD
Meaning of CATCHWORD in English
Concise Oxford English dictionary. Краткий оксфордский словарь английского языка. 2012