CATCHWORD


Meaning of CATCHWORD in English

catch ‧ word /ˈkætʃwɜːd $ -wɜːrd/ BrE AmE noun [countable]

a word or phrase that refers to a feature of a situation, product etc that is considered important:

Variety is the catchword at our latest venue, the Beehive Club.

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.