noun
EXAMPLES FROM OTHER ENTRIES
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After World War II, the catchword for a newly health-conscious society was 'protein'.
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Variety will be the catchword at the new venue, with acts ranging from stand-up comedy to poetry readings.
EXAMPLES FROM CORPUS
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If, therefore, the catchword and first word do not agree, there is likely to be something wrong.
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Much was made of slogans and catchwords....
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Variety will be the catchword at the new venue, to be called the Beehive Variety Club.