noun
EXAMPLES FROM CORPUS
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A direct marketing channel moves goods directly from manufacturer to consumer.
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A computer database and direct marketing mail shots are among ideas under consideration.
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Britain's direct marketing industry employs more than 25,000 people and generates more than £9 billion in trade and revenue a year.
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In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing .
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In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique.
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In the case of direct marketing the immediate purchaser may be the actual consumer.