noun
EXAMPLES FROM OTHER ENTRIES
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One of the car's strongest selling points is its V-12 engine.
EXAMPLES FROM CORPUS
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Corporations also believe that the name of their company is as important a selling point as are the names of individual products.
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Its selling point is portability: it will fit into the palm of a hand.
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Its innovation and principal selling point was that it bills by the second rather than by the minute.
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Security features are a big selling point , too.
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The 75's unique selling point was its Britishness.
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The company says another possible selling point is that the program might make an attractive site for advertising.
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Very generous pupil - teacher ratios is a feature that prep schools use as a strong selling point to parents.