SELLING POINT


Meaning of SELLING POINT in English

noun

a feature of sth that makes people want to buy or use it :

The price is obviously one of the main selling points.

Sales departments try to identify a product's USP or 'unique selling point'.

Oxford Advanced Learner's English Dictionary.      Оксфордский английский словарь для изучающик язык на продвинутом уровне.