I. dis ‧ count 1 S3 /ˈdɪskaʊnt/ BrE AmE noun [countable]
a reduction in the usual price of something
10% discount/discount of 25% etc
Members get a 15% discount.
at a discount
Employees can buy books at a discount.
discount on
The Young Persons Railcard gives you a discount on rail travel.
offer/give somebody a discount
discount price/fare
discount airfares to Europe
discount store/shop/warehouse (=a place where you can buy goods cheaply)
• • •
COLLOCATIONS
■ verbs
▪ get/receive a discount
You get a discount if you book more than ten tickets.
▪ give (somebody) a discount
Many theatres give discounts to students.
▪ offer (somebody) a discount
Lenders may offer a discount on larger loans.
▪ ask for a discount
I asked for a discount because the vase was slightly damaged.
▪ be entitled to a discount (=have the right to get a discount)
Staff are entitled to a 20% discount.
■ adjectives
▪ a special discount
Some of the hotels offer special discounts during the winter.
▪ a big/small discount
If you spend over £50, you get a big discount.
▪ a substantial/good discount (=a fairly big one)
Insurance companies give substantial discounts to mature drivers.
▪ a 10%/40% etc discount
The magazine is offering readers a 15% discount on its subscription fees.
■ discount + NOUN
▪ a discount price
You can buy books online at discount prices.
▪ a discount fare
The bus company offers discount fares to pensioners.
▪ a discount scheme (=system for giving discounts to people)
Many stores operate discount schemes for regular customers.
▪ a discount card
The discount card entitles customers to 15% off.
▪ a discount store/shop (=selling things more cheaply than other shops)
There's a lot of competition from large discount stores.
II. dis ‧ count 2 /dɪsˈkaʊnt $ ˈdɪskaʊnt/ BrE AmE verb [transitive]
1 . to regard something as unlikely to be true or important:
Experts discounted the accuracy of the polls.
General Hausken had not discounted the possibility of an aerial attack.
2 . to reduce the price of something:
Games were discounted to as little as $5.