noun Date: 1967 a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one, the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable
BAIT AND SWITCH
Meaning of BAIT AND SWITCH in English
Merriam Webster. Explanatory English dictionary Merriam Webster. Толковый словарь английского языка Мерриам-Уэбстер. 2012