GOODWILL

noun Date: before 12th century 1. a kindly feeling of approval and support ; benevolent interest or concern, b. the favor or advantage that a business has acquired especially through its brands and its good reputation, the value of projected earnings increases of a business especially as part of its purchase price, the excess of the purchase price of a company over its book value which represents the value of ~ as an intangible asset for accounting purposes, 2. cheerful consent, willing effort, ~ed adjective