transcription, транскрипция: [ ˌgu̇d-ˈwil ]
noun
Date: before 12th century
1.
a. : a kindly feeling of approval and support : benevolent interest or concern
b.
(1) : the favor or advantage that a business has acquired especially through its brands and its good reputation
(2) : the value of projected earnings increases of a business especially as part of its purchase price
(3) : the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes
2.
a. : cheerful consent
b. : willing effort
• good·willed -ˈwild adjective