not as bad as people say he/she/it is :
He's not very friendly, but he's not as black as he's painted.
not as bad as people say he/she/it is :
He's not very friendly, but he's not as black as he's painted.
Oxford Advanced Learner's English Dictionary. Оксфордский английский словарь для изучающик язык на продвинутом уровне. 2005