a model (4 x 4 matrix) for identifying and analysing strategic direction = 1. Existing products in existing markets. 2. New products in existing markets. 3. Existing products in new markets. 4. New products in new markets.
ANSOFF'S MATRIX
Meaning of ANSOFF'S MATRIX in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012