how and where the producer makes the product avaliable to the customer i.e direct or indirect, wholesaler, retailer etc.; an essential element in the marketing mix.A path that includes a grower, producer, manufacturer, broker, wholesaler and retailer.
CHANNEL OF DISTRIBUTION
Meaning of CHANNEL OF DISTRIBUTION in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012